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Legal

Privacy Policy

Last updated: 29 August 2026

Introduction

Denton Pharmacy ("we", "our" or "us") is committed to protecting your privacy and handling your personal information responsibly, securely and transparently.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make an enquiry, book a service or otherwise interact with us online.

Where processing relies on consent, including marketing communications and optional AI quality review, we ask for that consent separately. You may decline or withdraw consent without affecting services that do not depend on it.

Who We Are

Denton Pharmacy is an independent community pharmacy providing NHS and private healthcare services in Denton and across Manchester.

We are registered with the General Pharmaceutical Council (GPhC registration number 1033447) and our registered pharmacy address is 14-16 Ashton Road, Denton, Manchester M34 3EX.

AT Health Ltd, company number 14519140, is the data controller for personal information processed through this website, including the AI assistant. Ahmed Nizar Al-Liabi is the privacy contact and can be reached at info@at-health.co.uk.

Information We Collect

Personal Information — We may collect personal information that you voluntarily provide, including:

  • Name
  • Email address
  • Telephone number
  • Appointment or booking details
  • Information submitted through contact forms
  • Information relating to services you request

Technical Information — When you visit our website, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Pages visited
  • Date and time of access
  • Website usage data

This information helps us improve the performance, security and usability of our website.

How We Use Your Information

We may use your personal information to:

  • Respond to enquiries and requests
  • Manage appointments and bookings
  • Deliver NHS and private healthcare services
  • Communicate important information relating to your booking or enquiry
  • Inform you about additional healthcare services, clinics, vaccinations, promotions and health campaigns where you have consented to receive such communications
  • Improve our website and services
  • Monitor website performance and security
  • Prevent fraud and protect against unlawful activity
  • Comply with legal and regulatory obligations

AI Website Assistant

AT Health Ltd, company number 14519140, is the data controller for the AI assistant operated on this website. Ahmed Nizar Al-Liabi is the privacy contact and can be reached at info@at-health.co.uk.

The optional assistant provides general information about opening hours, locations, services, prices, booking routes and travel health. It is not a healthcare professional, cannot access pharmacy records or bookings, and must not be used for diagnosis, personalised medical advice, medicine-suitability decisions or emergencies.

Please do not enter your name, contact details, date of birth, NHS number, medical history, symptoms or medicines. Common direct identifiers are automatically removed before a question is sent through Supabase to Anthropic's Claude API. Clinical or emergency wording is redirected to an appropriate human or NHS route. Automated safeguards cannot identify every possible disclosure.

For the normal assistant service, AT Health Ltd does not store the question or reply. It stores limited operational information for up to 30 days, including the website used, a random browser-session identifier, source page path without its query string, broad topic, controlled search-intent label, response outcome, prompt source, evidence version, feedback and selected booking or contact clicks. A separate secret-keyed network representation used only to prevent abuse is deleted after two days. Test traffic is excluded from content insights.

AT Health Ltd relies on its legitimate interests to provide, secure and improve the normal assistant and website using this minimised operational information. Detailed search-intent and destination labels are disclosed in improvement reports only after at least five distinct anonymous sessions share the same label. No chatbot information is used for advertising or joined to patient, booking or NHS records.

Visitors may separately choose to let AT Health Ltd retain an already-redacted question and reply for answer-quality review. The checkbox is optional and off by default. Where the conversation reveals health information, this processing relies on the visitor's explicit consent. Declining does not affect the normal assistant. Consented content is encrypted, restricted to authorised reviewers and automatically deleted after 30 days. Emergency and clinical-handoff conversations are never retained for QA.

An opted-in visitor receives an immediate deletion control and a private reference. The reference can be quoted when contacting info@at-health.co.uk so AT Health Ltd can locate and delete the stored conversation before its expiry. Withdrawal does not affect processing that occurred before withdrawal. Anonymous aggregate statistics that can no longer be linked to the conversation are not affected.

Supabase provides database and Edge Function infrastructure. Anthropic processes the redacted text to generate the answer. Under Anthropic's standard commercial API terms, API inputs and outputs may be retained for up to 30 days for safety and service operation and are not used to train its models unless the customer explicitly opts in. AT Health Ltd does not authorise supplier training using these conversations.

Visitors may avoid AI processing by closing the assistant and contacting the pharmacy directly. Data-protection rights and the right to complain to the Information Commissioner's Office are described elsewhere in this policy.

Legal Basis for Processing

We process your personal information on one or more of the following lawful bases:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Our legitimate interests in providing and improving our services

Where healthcare or special category personal data is processed, we do so only where permitted under applicable data protection legislation.

Sharing Your Information

We do not sell, rent or trade your personal information.

We may share your information with carefully selected third-party organisations that assist us in providing healthcare services, operating our website and maintaining our systems. All such providers are required to process personal information securely, confidentially and in accordance with applicable data protection laws.

The third parties we currently work with include:

  • Deltera — online booking and patient registration system
  • Kinsta — website hosting (kinsta.com)
  • Gildhart — digital marketing, website design and management (gildhart.com)
  • Website analytics provider(s) — Google Analytics / Microsoft Clarity
  • Supabase — secure infrastructure, short-lived abuse prevention and limited assistant usage statistics (supabase.com/privacy)
  • Anthropic — Claude AI processing for the optional website assistant (anthropic.com/legal/privacy)

We may also disclose personal information where required by law or where necessary to protect the rights, property, safety or security of Denton Pharmacy, our patients, staff or the wider public.

Cookies

Our website uses cookies and similar technologies to enhance your browsing experience, understand how visitors use our website and improve our services.

You can manage or disable cookies through your browser settings. Further information is available in our Cookie Policy.

Data Security

We implement appropriate technical, organisational and physical safeguards designed to protect your personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

While we take reasonable steps to protect your information, no method of internet transmission or electronic storage is completely secure.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal, regulatory and professional obligations.

For the normal AI assistant service, questions and replies are not stored by AT Health Ltd. Limited operational statistics are deleted after 30 days and secret-keyed network abuse-prevention identifiers after two days. If a visitor gives separate explicit consent, the already-redacted question and reply are retained for no more than 30 days unless the visitor uses the private deletion reference or withdraws consent sooner. Anthropic's standard API retention is described above.

Your Rights

Under UK GDPR, you have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete personal information.
  • Request deletion of your personal information where applicable.
  • Restrict or object to certain types of processing.
  • Withdraw your consent at any time where processing is based on consent, including your consent to receive information about future healthcare services, promotions and health campaigns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their own privacy policies before providing personal information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, technology or our services. Any updates will be published on this page together with the revised "Last Updated" date.

Contact Us

For data protection questions or to withdraw AI quality-review consent, contact Ahmed Nizar Al-Liabi at info@at-health.co.uk.

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, you may contact us at Denton Pharmacy, 14-16 Ashton Road, Denton, Manchester M34 3EX, call us on 0161 336 2548, or email us at info@dentonpharmacy.co.uk.

We are committed to handling your personal information responsibly and addressing any privacy-related queries promptly.

Denton Pharmacy

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  • 14-16 Ashton Road Denton, Manchester
  • 0161 336 2548
  • info@dentonpharmacy.co.uk
  • Monday – Friday: 9am–5:30pm Saturday & Sunday: Closed
GPhC Registered 1033447
Company Reg 14519140
Established Since 2024

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